Crafted with devotion
We work hand in hand with local communities and individuals who are rebuilding their lives after incarceration. By teaching traditional methods of gathering and processing natural resources, we not only preserve cultural heritage and promote environmental sustainability, but also provide meaningful, dignified employment to those seeking a second chance. Every piece created through Shaju carries a story of identity, resilience, and transformation.
Today, more than ever, we seek partners who believe in inclusive development—foundations, institutions, companies, and individuals who recognize the power of economic reintegration and cultural empowerment. With your support, we can preserve ancestral knowledge, support more artisans and reintegrating individuals, and pave new pathways toward a fairer, more sustainable future.
Shaju is not just a brand. It is a movement that promotes social, environmental, and economic justice by connecting traditional craftsmanship with conscious fashion. Our goal is clear: to uplift communities and individuals through creativity, dignity, and opportunity.
Shaju is art with a purpose. It is territory, memory, and reinvention.
Growing together as a community
Shajú works with 22 local artisans from 6 indigenous communities
Together with these craftmen, we offer a variety of products produced from local materials. We use materials like chambira and huambe to make sure that our products reflect the soul of the Amazone Forest and help keeping our cultural heritage alive.
A visit to Centro Fuerte
We visited the Centro Fuerte community, accessible only via the Momón River, where we were guided by Jairo, a joyful and respected local. He gave us a tour of the village and surrounding forest, where we encountered the Shiringa tree. Jairo explained its historical importance and demonstrated how latex is still extracted, dyed, and transformed into rubber fabric used in Shajú’s products.
Making Chambira thread with the Bora Community
We visited the Bora community at Pebas Pucarquillo, where we were warmly welcomed by Levis, a local artisan. She shared their traditional techniques for extracting and processing Chambira fiber, a key material in Shajú’s products. We learned how they skillfully cultivate, harvest and extract this fiber to thread it and turn it into beautiful, sustainable textiles that reflect their rich cultural heritage.
Interview with Levis, Artisan from the Bora Community
In this interview, Levis from the Bora community in Pebas shares insights into her life and the ancestral traditions of her people. She speaks about the changes brought by modern society and how, despite these pressures, she continues to take pride in preserving the artisanal techniques and cultural heritage passed down through generations.
Discover all the communities that we work together with
Loreto, Amazon river in you
Shajú is proudly part of Marca Loreto, a label endorsed by the regional government of Loreto that celebrates and supports the regions artisanal products.
Visit the Marca Loreto Website
