Our story
In 2016, a simple visit to a craft fair changed my life. What started as a spark of inspiration turned into a mission with purpose: to rescue and revalue the cultural richness of our artisan communities. Three years later, in 2019, Shaju was born—an enterprise with soul and deep roots in the land, tradition, and people.
We train communities in traditional methods of gathering and processing natural resources, promoting environmental conservation, and ensuring dignified and stable incomes for every artisan. Every piece born from Shaju tells a story of identity, resilience, and hope.
Today, more than ever, we seek partners who share our vision: institutions, foundations, companies, and individuals who believe in the power of local development with a human and environmental focus. With your support, we can go further, preserve more knowledge, and open more pathways toward a fair and sustainable future for our communities.
Shaju is not just a brand. It is a movement that promotes the economic, social, and environmental empowerment of local artisans. Our goal is clear: to transform traditional craftsmanship into conscious fashion, connecting ancestral knowledge with sustainable and ethical practices.
Shaju is art with a purpose. It is territory, memory, and transformation.
Growing together as a community
Shajú works with 22 local artisans from 6 indigenous communities
Together with these craftmen, we offer a variety of products produced from local materials. We use materials like chambira and huambe to make sure that our products reflect the soul of the Amazone Forest and help keeping our cultural heritage alive.
"To change the world, you only need to take the first step!"
— Olga Vidurrizaga, Founder
We aim to make sure that our raw materials are protected, ensuring longevity & sustainability in each community that we work with.
Our Mission
To rescue and recover traditional ancestral artisanal techniques (extractive and pigmentation). We aim to value these techniques through the creation of high-quality and unique designs and pieces.
Our Vision
To expand our role as a company that reflects the cultural identity of the Peruvian Amazon, and provides every client with a feeling of security, quality & trust.
